Colorful Standard made from eco friendly dye, no nasties, no trends just essential pieces.

The definition of simplicity at its finest. Colourful Standard does not cater to the ever-changing trends of fast fashion that damage the people and the planet. Instead, you are investing in quality basics that will stand the test of time, carrying you through the day to day activities in both comfort and style. From a cosy night in with friends or family to a quick trip to the supermarket or - god forbid - another lockdown, these loungewear pieces will ensure you can relax in style. 

Ensuring environmental and ethical standards are upheld are central to the brand ethos of colourful standard; all products are made with 100% organic cotton and extra-fine merino wool, manufactured in Portugal - a country with a long history of high-quality textile production. Colourful Standard also works in accordance with the European Labour Law to ensure fair employment conditions, as well as striving to create a fun and comfortable working environment; with frequently updated machinery, break areas with TV’s and refreshments, alongside a recreational football team. 

The brand is known for its range of rainbow-coloured wardrobe staples, so it comes as no surprise that the garment dying process does not compromise the sustainable credentials of Colourful Standard. Garments are first produced then dyed only according to demand; reducing waste, with the dye itself being 100% environmentally friendly Oeke-Tex certified - ensuring the vibrant colours you love do not compromise the health of our planet. The colours themselves are a tribute to diversity and inclusion, to being bold, vibrant, and unique. At Colourful Standard, there is a shade or tone for any and every kind of person.

With not only impressive eco-credentials and quality apparel to its name, Colourful Standard is backed by many notable brands, including Vogue, GQ, Elle and Complex to name a few, highlighting how this is a brand that is here to stay.